April 2013
1 post
“Professional ambition is expected of men but is optional — or worse, sometimes...”
– Sandberg Lean In
(via actink)
January 2013
1 post
30 tags
Connected to the Real World?
I received this image from a friend a while ago when we were both sitting in a very boring lecture where nobody seemed to pay attention to what was going on. And looking at the image distracted me even more and made me think: What went wrong there? Did the speaker even notice that? Attendees glued to their smartphone screens but not to his slides, and definitely not his presentation.
What was...
November 2012
3 posts
30 tags
Use Facebook’s New Pages Feed to Stay Connected
Recent changes by Facebook to its Edge Rank algorithm brought an onslaught of criticism from brands and advertisers. Edge Rank determines which posts show up in Facebook users’ news feeds; since the change, brands have been seeing a decline in views of posts they make to their pages as the algorithm favors posts from individual profiles rather than pages. Now, there’s an answer. Facebook has...
30 tags
“1,777 followers. Woot woot!”
– Thank you!
October 2012
3 posts
Am I a Pessimist? I Think I Might Be
Through my continued state of self-reflection, I made a potentially alarming discovery today: I think I’m a pessimist. Not to be confused with the personality type I 0h-so-lovingly describe as an “Eeyore,” my flavor of pessimism is starting to take the form of, “It’s not going to work, so there’s no reason to do it.” Are you kidding me? This, coming from the girl who managed to get interested in...
30 tags
10 Go-To Mobile Apps for Entrepreneurs
I’m on the go a lot, which means I spend just as much time (if not more) on my phone as I spend on my laptop.
This would not have been possible even just a few years ago, but thank goodness for technology; it has made it so easy to be extremely productive with just a smartphone. Here’s a list of 10 mobile apps I adore that help me save time and get things done.
1. WriteThat.Name
...
30 tags
How to Avoid Information Pinballing
The speed and volume of information in the modern age can make us feel like our heads may physically blow clean off our necks.
In the world of marketing communications and ebusiness, both client-side and agency colleagues I’ve spoken share the same sentiment: it’s extremely difficult to effectively utilize the small bucket of time they have every week to read and synthesize information.
...
September 2012
2 posts
28 tags
Doing Social Right: #MuhammadShowedMe and the...
I don’t like to talk politics and religion on my blog, but when you live in the region that defined the term “Media Circus,” and is most often characterized by its political instability, sometimes you just have to say something.
Regardless of how bad The Innocence of Muslims video is (and it is BAD in every sense of the word - cheap, offensive, disgusting, etc..), people...
30 tags
How To Measure Your Community Manager’s Success
Unlike the more established marketing channels, social media is still in its relative infancy. For this reason, the life of a social media marketer is spent both learning and keeping his or her clients up to speed with the ever-changing social landscape. I believe one of the things that makes a successful as a social media agency is when clients are always asking questions and pushing us to define...
August 2012
2 posts
30 tags
Always Stay Humble & Hungry
Last night I watched the documentary Flight 666 about the world tour rock legends Iron Maiden did back in 2008. It was very inspiring to watch because it showed me what you need to do to get to the top and stay there for 30 years.
Iron Maiden started as part of the New British Heavy Metal scene in the early eighties of the last century, and more or less became famous overnight. But asthe saying...
30 tags
You Can’t Win with Yesterday’s Ideas
If the “eject” button was hit and took you out of the game today, would your business be missed? Does your company turn heads, stop people in their tracks and create buzz? Are you unforgettably distinct? Or, would a competitor happily step into the breach and serve your customers seamlessly?
These questions underline the central topics in Kevin & Jackie Freiberg and Dain Dunston’s terrific...
July 2012
2 posts
29 tags
The Wave of Influence
It started simply. The most basic example is Facebook, which surfaces the most relevant content and information from friends and contacts. Not too long ago, Twitter revamped its Discovery tab and ’Who to Follow’ recommendations in an attempt to serve more relevant stories and other links on its platform.
Lots of commerce sites include a social feature, letting shoppers know what...
30 tags
23. Thank You Beirut.
I turned 23 yesterday, and despite my happiness with where I am (literally and figuratively), I’ve been feeling strangely introspective, hence a return — or at least an attempted return — to content creation. After 23 years of life experience and 6 years of work experience, here’s progress I’m proud of: There aren’t “things I wish I’d known when I was a teen.” I did a lot of stupid, risky things...
June 2012
3 posts
27 tags
How to Really Communicate in a Digital World
Communication is easy when everyone is constantly connected, and that’s how we live in today’s digital world. But, are we really communicating? With all the different media available, deciding how to communicate is just as important as what we say.
Knowing what to say and when to say it is not enough. It’s the Digital Days, so we must decide on HOW to communicate.
Consider the five levels of...
30 tags
Who’s the Boss, Anyway?
Can a workforce be innovative if the environment does not encourage new perspectives, opposing points of view or radically different approaches to status quo? Do employees thrive in a workplace that doesn’t empower them to participate?
Can the work environment actually push leaders with dreams of enabling social prosperity, into managers and executives who lead by enforcing a climate of compliance...
26 tags
Facebook Marketing Bootcamp
I’m a happy critic of webinars, I’ve also been feeling kind of sluggish lately, so I’m forever ready to crib the Facebook Marketing Bootcamp.
Here’s a summary of all 6 Webinars. What I learned: Replicate the good, avoid the bad, stop saying “um” so much.
Guilty Pleasure: One of them was given by a Brit with a “LOVERLY” accent.
1 - Build essential connections for your...
May 2012
3 posts
10 tags
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Seeqnce: My New Adventure
Monday I start a new gig at yet another early-stage company. The company is called Seeqnce, and we are located on Central Bank Street in the midst of the very busy town of Hamra (busy, buzzing towns are always ideal when living the ‘startup life’).
I did not, of course, take on this new adventure solely due to location. I found a very good friend in the founder, who is quite the...
5 tags
The Daily Lesson: The Difference Between an... →
Apparently, I’m creating an infographic for this. I wasn’t even told. Saw the blog post in my twitter stream, and the link to my blog. As if she was the only one who had work to do..
Well, I’ll do my best.
mydailylesson:
Most people, sadly, don’t know the difference between an entrepreneur and intrapreneur (if they know the meaning of the latter at all, that is.)
Sadly,...
April 2012
2 posts
19 tags
How Social Media Affects Website Search Rankings
If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in widespread awareness of your cause/product/service, or an influx of new customers.
There’s more to a high Google ranking than just optimizing your website for certain keywords. Social media can both really help or really hurt your your ranking, according...
17 tags
The Difference Between Strategy, Goals, & Tactics
Social media is not a strategy. It is not a goal. It is a series of tactics.
I’m not one for semantics, when it comes to your social media the difference between these three terms are important.
If you are a small business or a startup trying to venture out into the social media world, you can easily be led to think that you should neglect traditional marketing, customer support, PR, and...
March 2012
3 posts
28 tags
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7 Digital Strategies of Top-Performing Companies
Growing a multimillion-dollar corporation during a recession is no small feat and it’s no accident. Companies that are swimming against the economic tide are doing things differently than those that are treading the water, or worse, drowning. These are numbers from a PwC: Accelerate report.
So, what exactly separates the best from the rest? In a world of tech-empowered consumers and employees,...
Anonymous asked: It was great to 'meet' you today! Very interesting to see what you believe is important for finding success in the startup and small biz environment. Needless to say, I now understand where your nickname comes from! Total, and utter rockstar. -Robyn
February 2012
2 posts
11 tags
Startups: You Don't Always Need to Hire a Social...
I’ve been under heat lately for refusing to work with some startups, so I think this deserves a blog post.
I’ve said it before, and I’ll say it again: social networking has completely changed how brands interact with people. Media is not only consumed by the masses, but is produced by them as well. This isn’t something you haven’t heard before, but it’s important to...
January 2012
3 posts
4 tags
plutorokz-deactivated20130421 asked: hello nadine. i was curious to know what your day to day role as a social media strategist is?
9 tags
December 2011
11 posts
8 tags
“If you are passionate about something, pursue it, no matter what anyone else...”
22 tags
Does Social Media Marketing Success Demand Talent...
Guys, I’m tired. I’ve been writing social media news releases day and night, and getting social media channels ready for ‘official releases,’ and it’s just been really tiring. The worst part is, people keep asking “Can’t you just let some new website or application do this for you?”
No. No I can’t. Nor can any [good] social media...
Anonymous asked: How do you feel about the new twitter? Any tips?
4 tags
“Just because I’m losing, doesn’t mean I’m lost.”
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Everyone Needs to Get with the Program - 20 Social...
Clients that call me almost immediately tend to ask, “why does our brand need a social and digital media strategy?”
Not only do I hate that question, but the question itself is wrong.
It is no longer a question of ifcompanies should execute a social media strategy. The question for most companies is how to best execute a meaningful and engaging approach that generates results. With so...
11 tags
Should you let Conversations in Social Media...
Here’s a question for you: Should you let conversations in social media direct your business?
If you’ve worked in the social media field, that seems like a pretty straightforward “yes”, right?
I mean, we’re always talking about how listening and responding is critical. Because we maintain that interaction and engagement is key!
What if we ask the question a couple of other ways:
Should...
Anonymous asked: Are u supersmart or something?
“Cynicism is the intellectual cripple’s substitute for intelligence. It is the...”
– Russell Lynes
3 tags
8 tags
Passion in the Workplace
Passion isn’t a soap opera. It’s not that ‘kiss-me-like-you-want-to-eat-my-mouth-off’ thing I hear people saying they wish they had. Neither is passion what you find inside the pages of Vogue. Passion is how life is supposed to be lived, an ideal that people should strive to find within themselves. And most people have it! But for the life of me,I cannot figure out where...
November 2011
18 posts
6 tags
7 tags
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STARTUPS ARE HARD. SO WORK MORE, CRY LESS, AND... →
LOVE LOVE LOVE THIS!! “But if deep down you know that you’re part of history, that the things you are building will be written about and thought about forever, then maybe after that good cry after a short sleep under your desk you’ll pull yourself together and remember. That you are a person in the Arena. A Pirate. That you are here to make a dent in the universe.”
4 tags
Stand Up and Take a Breather
I’m listenting to Fayez Abu Awad from Boost Communications speak about Mobile Branding campaigns in the Middle East. It’s actually quite interesting. The entire Media ME Forum 2011 is, actually (It’s in Jordan this year, for most of you who don’t know) HOWEVER, The first thing he asked the audience to do was stand up. My response: But none of us are the real Slim Shady!
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Social Media Say-What-Now?! [Overabundance of...
Social media buzzwords are all around us — Web 2.0, engagement, community, conversation, influencers, and countless others. But have you realized how much social media buzzwords have infiltrated Human Resources? Social media job titles seem to be all the rage, and I’m getting super confused!!
To be honest I’ve used a few of these; Rright now I am the “Social Media Innovator and Online...
Anonymous asked: You're gorgeous!
5 tags
What's the difference between Fernando Torres'...
saraharaha:
withhopeinyourheartx:
His hair has highlights.
I think we should start cracking Meireles jokes too
#YNWA.. poor Torres is warming up Chelsea’s benches alone..
