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Seeqnce: My New Adventure

Monday I start a new gig at yet another early-stage company.  The company is called Seeqnce, and we are located on Central Bank Street in the midst of the very busy town of Hamra (busy, buzzing towns are always ideal when living the ‘startup life’).  

I did not, of course, take on this new adventure solely due to location. I found a very good friend in the founder, who is quite the impressive guy, and was an immediate fan of the idea and business model (coincidentally, I met him around the time I started falling in love with entrepreneurial minds and helping set up the Ideaz Prize) but was truly sold upon meeting with all five of the “go-to-guys” (check out the photo below- pretty cool, eh?)

After all, building a successful company is “not about the idea, it is about the execution,” and these 5 gentlemen have a long history of ‘crushing it’.

You are probably wondering what I’ll be doing do at this point.  I can’t share that yet, but I’m looking forward to posting more about progress soon, and of course, I’ll be ranting away about digital marketing and communication strategies as the title of this blog promises. 

For now, you can learn some info by checking out www.seeqnce.com and following the Seeqnce blog. What I can share now, however, is that my self-proclaimed title “Ambassador of Awesomness” is officially set in stone as of Monday morning.  

Seeqnce is moving faster than any startup I have either worked at or with. Truth be told, it’s pretty exhilarating.  I have been moving at lightspeed the second I walked in the door (some six months ago when I walked in just to get some playstation time with them) and have been loving every minute of it. The fact that I now get to say I work there genuinely makes life awesome[r] for me. 

If there’s anything I’ve learned with the startups I’ve worked with before: speed is key in building a successful company, particularly in the tech space. In fact, it is a part of the key drivers of the startup culture (here’s a quick tip if you follow this blog for the sake of reading my pointers on communication strategies: if you do not have the defining points of your culture written down and shared with your employees, do so now! )

One last share- for those that think the early startup life is glamorous: LOL. It can definitely be fun, and a pretty crazy ride, but takes a lot of time, energy, and a helluvalot of sacrifice to make a company as awesome as Seeqnce and the startups they accelerate work.

I’m giving up something HUGE to be a part of it all, and as excited as I am, even I have to keep reminding myself that there’s nothing like a little sacrifice to make the reward of building a kickass company that much sweeter.

Seeqnce on the Cover


Twenty-something PR and social media geek.
Digital communication & social media consultant in Lebanon.
Passionate about game-changing ideas and entrepreneurial minds.