I received this image from a friend a while ago when we were both sitting in a very boring lecture where nobody seemed to pay attention to what was going on. And looking at the image distracted me even more and made me think: What went wrong there? Did the speaker even notice that? Attendees glued to their smartphone screens but not to his slides, and definitely not his presentation.

What was missing was the connection to the real world, between speaker, audience and what the value of the information could be in our daily lives. Establishing this connection is something that is more important for businesses in all industries than ever before.

If you are looking at your screen all day you might forget that your actual audience is human. They are out there and they do not want pixels but the solution to a real life problem.I seriously believe that knowing your audience and connecting with it emotionally means everything. Danny Brown commented in a thought-provoking blogpost that we are the “connection generation” - and he is damn right about that. Is the product you are building only a bunch of pixels?

Think about it.